Great little article from Church Executive via an interview with communications guru Kem Meyer from Granger Church...
You’ve seen the billboard of two pair of feet sticking out of the covers of a bed, advertising a message series on sexuality. “We don’t set out to create a flurry of activity, but to create a helpful series about real life dangerous topics for people who aren’t hearing the truth from anyone, anywhere else,” says Kem Meyer, communications director at Granger (IN) Community Church.
“We try a few things that people don’t expect from a church, hoping people will be curious enough at least to come check it out.” Meyer is author of the new book Less Clutter. Less Noise: Beyond Bulletins, Brochures and Bake Sales (Thirty:One Press, 2009), and responded to questions:
Where do churches most go wrong in internal communications?
Life is overwhelming enough as it is. Churches shouldn’t be piling more on top of an already mounting problem, especially when people are looking for answers that will make a difference. But, typically that’s what they do. They say too much and make it hard for people to find the answers they’re looking for. If the church is looking to be a credible source for those answers, it should be looking to help reduce that information overload and helping people find ways to process the information they already have.
Read the rest of the article here.